RECENT BLOG POSTS
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Ten years ago, most agents were made aware that if they did not have a website they would fall behind their colleagues in short order as the industry progressed in that direction. The same can now be said about having a mobile friendly website. There are more than 23 million cell phones in Canada...
10/21/2011
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Many Real Estate Agents have a website. Most Real Estate Agents have paid developers thousands of dollars to set up their Real Estate website. In 2011, this is not a smart move for your marketing dollars when you have sites like the MoneyMaker website. The MoneyMaker site also provides hosting fo...
10/19/2011
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Reputable companies usually avoid gray hat SEO, but those who don’t know the search engine rules and some agencies will occasionally use one or two of these tactics for getting ahead further with their SEO. Grey hat techniques include:- Paid links IE buying links in directories who aren’t really ...
10/19/2011
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Black Hat Techniques To AvoidKeyword Stuffing – this is deliberately planting extra instances of certain important keywords in your writing beyond what is warranted with what you’re expressing. For instance, if your farm area was Toronto and you wanted to be ranked under searches for “Toronto rea...
10/18/2011
The internet is like a continent sized forest, and things like search engines and social networking sites are like park rangers or guides. If these people can’t find your website, then your website is like a billboard in the middle of these woods. No one will know it’s there.Search engines endeav...
10/18/2011
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Online video has become a powerful marketing tool for all types of businesses. According to the stats from a ComScore report, Canada is the world’s top online video viewing country by percentage. In North America, in the month of December 2010 178 million people watched 33.2 billion videos, with ...
10/18/2011
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Whatever real estate market you’re working in within North America, you’ve no doubt seen a shift toward a buyer’s market in your area in the past few years. In some markets, a better word is landslide. So with a shift in market conditions, you also need to understand how your advertising should ...
10/17/2011
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Many people decide if they want to read long articles by scanning it for headlines first. So summarize each paragraph with a few carefully chosen words, bold them, and make that the introduction to each of your paragraphs. Your prospects are far more likely to read part (if the not whole) of th...
10/14/2011
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My company sells websites, a listing presentation software and I have a training school for Realtors. Majority of the time, I am out on the road at trade shows and events promoting my products and sometimes I forget to print something in my email out that I feel would be necessary to the people...
10/14/2011
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The seemingly obvious solution to getting lost in the Craig’s List real estate ad shuffle is posting your ads multiple times to the site. San Francisco has always been a bastion for left of center political thinking, and Craig’s List, having originated in San Francisco, has many democratic/socia...
10/14/2011