I wrote a post on SpotRunner a while back and we finally have the results of our 3 week TV advertising campaign. Here are some findings so far:1) There were some technical difficulties and the ad ran 2 weeks after initial start date2) We had no idea if the ad actually ran unless we were watching
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04/21/2007
I wanted to share some secrets and marketing techniques for Google Adwords. These tips are meant for the moderate to expert adwords user. For more information on Google Adwords. You can sign up here. If you apply these techniques to your ad campaigns, you will see a dramatic increase in CTR (Clic
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04/21/2007
Rich Barton, the CEO of Zillow.com announced that they "...do not operate and have zero intention of operating any brokerages."They are a media company and have recently hired a VP of Advertising sales to help grow their media empire. There seems to be a lot of suscpion that Zillow would become a
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04/21/2007
Trulia is a wonderful tool and vertical search engine for finding for sale properties. Will they be acquired? Will they go public? Trulia has been landing agreements like crazy getting more and more content to feed its search engine. From the announcement of Realogy Listings to the most recent an
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04/21/2007
Google announced today they signed a deal with Clear Channel, the largest radio station group owner in the US. The deal will guarantee inventory on the top rated AM and FM stations all over the US. This is a great first step to allow agents, brokers, property managers and other real estate profes
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04/21/2007
