RECENT BLOG POSTS
Getting your postcard noticed by potential clients can sometimes feel daunting. Agents are not only tasked with trying to design a postcard that grabs the attention of potential customers, but crafting a message that encourages potential customers to act. Direct mail is a waste of time, right?Non...
06/23/2016
Conducting a direct mail postcard campaign may appear simple on the surface. After all, all you do is slap your contact information on a postcard with a stamp, mail it to everyone in the neighborhood and wait for the cash to come in, right? Wrong! The truth is successful direct mail campaigns are...
06/14/2016
In merely a decade, social media has transformed the marketing landscape in ways nobody could have predicted.  Ten years ago real estate agents had to depend on expensive billboards and bus benches to reach prospective clients. Today agents can target prospective clients 24/7 at virtually no cost...
06/08/2016
Postcards have been a staple in real estate marketing for decades. Whether advertising open houses, providing market reports, or simply keeping in touch with past clients, few real estate agents have scaled the ladder to success without engaging in at least some type of direct mail campaign. Acco...
05/22/2016
Postcard mailings are vital in real estate. Whether retaining past clients or acquiring new ones, direct mail postcards are not only an effective way to showcase sales and listings, but remind people you are still active in the community. That being said, depending on what area of real estate you...
05/12/2016
Few seasons compare to summer when it comes to home sales. Americans are not only more inclined to move during summer, but there is no shortage of events or themes to help liven up your real estate marketing strategy when reaching out to them. Quite simply, whether your goal is to acquire new cli...
04/27/2016
Marketing is a necessary evil in home sales. Whether retaining existing clients or acquiring new ones, agents must consistently work to generate new business via networking and advertising. And while social media has certainly changed the world around us, one of the most popular marketing methods...
04/13/2016
Love it or hate it, the digital age has flipped the real estate business upside down. Twenty years ago, prospective homebuyers were forced to rummage through a phonebook or purchase a newspaper from the local supermarket to discover the home of their dreams. Today prospective homebuyers can find ...
04/01/2016
The real estate business is interwoven with details that are sometimes easy to overlook. While agents often remember to invest time and effort in targeting new clients, the benefits of keeping-in-touch with current and previous clients often gets lost in the daily grind of real estate sales. The ...
03/27/2016
This design, profiled in our Postcard of the Week blog, highlights some great design practices. Few marketing techniques are more time-tested than direct mail. From sitting presidents to notable newspapers to hungry real estate agents, direct mail still remains one of the most effective ways to ...
03/22/2016
Rainmaker
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expresscopy.com (design, print, and mail postcards!)

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