Eric Souza's (ecsouza) Blog

OK, admittedly that was a trick question … the correct answer is NEITHER However, it’s not so obvious HOW to find that middle ground. You want to be memorable, and to provide unique perspectives, but you don’t want people to have seizures by looking at your designs. First thing you need to do is ...

When is the last time you clicked on a banner ad? I know it’s been a while for me … honestly, I hate clicking on them. As a designer, I make a lot of them, and whenever I do, I usually try to be as inviting and non-offensive as possible. No dancing babies, no neon flashing, no “whack-a-mole” … B...