Derek Massey's (derekmassey) Blog

It's behind the Inman "pay wall" now, but a few weeks ago Rob Hahn penned an article suggesting that having a social media "strategy" was a flawed endeavor.  Rob later posted somewhat of a rebuttal to his critics, which you can read here for free.  I won't even bother trying to summarize it.  I l...

Trust seems to be the new black.  It's discussed at every conference and in many blog posts.  Heck, there's even a bestselling book called "Trust Agents" (which is a great read, by the way - I highly recommend it).  It's as if the concept was just created. It's actually been around a little while...