Dean Cacioppo's Blog

What are the biggest changes in real estate search engine optimization for 2023?The only thing consistent in the SEO world is change and we have seen some major changes in the last 12 months. Google published ten "named" algorithm updates in 2022 (which are very significant and can take months to...

Inflation seems to be a constant threat, in the news headlines and in your pocketbook. The Federal Reserve (Fed), in an attempt to curb inflation, has started to increase short-term interest rates. This doesn't mean that it won't have an effect on the economy. We will discuss how rising Fed inter...

When done properly, starting a career in real estate can be a rewarding experience. Whether it’s selecting the right neighborhood for your client, or finding the home of their dreams, you’re helping people. But that doesn’t mean it’s easy.  Knowing how to market yourself, build relationships and ...

Helping Your Client Select the Right NeighborhoodWhen your client is moving, they’re not just choosing a new home. They’re choosing a new community with new neighbors, new sights, and new amenities. When a buyer is solely focused on finding the perfect house, whether they’re current homeowners or...

Are you looking to buy a home this year? You might be like many potential homeowners who are interested in information on what the interest rates will be in 2022. The big question is: Are interest rates rising? more importantly, are mortgage rates increasing? According to 2022 housing market fore...

Let’s face it, buying a home is not easy, and it is even harder when you are new to the process. If you’re thinking about buying your first home, you probably have a lot of questions about the process and what’s involved. The same goes for selling your home if you currently live in one. That bein...

Are you thinking of selling your home? You can save a lot of money by negotiating fees with realtors. A reduction of just one percent in your commission could make a difference in the amount of money you have after a sale. It is worth taking the time to research the market and engage with your ag...

You have now listed your house, found a buyer, and agreed to a price. Although your house sale is nearly complete, it's still not quite time to pack your moving boxes. You still need to go through the home inspection. The home inspection is usually performed after the buyer signs a purchase agree...

Insulation ratings can be measured in R-values for every inch of thickness. The R-value is a measure of how well insulation can prevent heat from entering or leaving your home. The type, thickness, and density of insulation materials will affect the R-value. A higher insulation rating will typica...

Digital marketing is becoming more and more popular as traditional advertising loses its effectiveness in real estate lead generation.There are many online marketing options available to REALTORS in 2022, so how does one choose where to invest their time, energy, and money?Local digital marketing...