Sitegeist

(Sitegeist is a regularly update blog written by David Hitt and the staff of Splat Productions.) I got a post feed through the Philadelphia Interactive Marketing Association yesterday for a column written by online media expert & Philly Ex-Pat, Greg Satell. Greg was actually commenting on another...

(Sitegeist is a regularly update blog written by David Hitt and the staff of Splat Productions.) Hey readers -- I'm giving a ninety minute seminar for realtors, developers and other real estate professionals in Philadelphia in a few weeks. I'll be talking about trends in interactive marketing, na...

I'm conducting a completely non-scientific experiment in my professional life right now. About a year ago, I attended a series of seminars given by marketing gurus on the use of Web 2.0 tools -- social networking sites, blogs, video, etc -- within a professional context. At that time, the phenome...

(Editor's Note: Sitegeist is a semi-regularly posted to blog written by the staff at Splat Productions...) I walked by someone's desk earlier this week and noticed that they had a browser window open and were chuckling. Stepping closer to take a look, I saw that they were looking at the home page...

I talked last week about some of the dilemmas facing agencies when smaller clients come in the door and -- with limited budgets -- expect us to both design a site for them and make that same site easily found through organic search such as Google or Yahoo. Despite the additional costs associated ...

As the principal of a small agency which specializes in interactive, we've designed and built dozens of web sites for a variety of clients. These days, clients are obviously interested in getting as much out of the money they're spending on interactive advertising as possible and SEO is a particu...

I’m sometimes not sympathetic when homebuilders complain to the press that they unfair press coverage, but consider this: Yesterday, MSNBC ran a story that new home sales were down 2.6 percent in the month of June. Today’s front page headline story about housing is entitled “Still slumping: New-h...

      (I've been reading alot about online marketing strategies lately. Turns out it is really complicated stuff! I can say that with authority because, after all, I'm an industry professional...) Seriously, though. We've been advising our clients for quite some time that getting noticed on the w...

I'm not sure if all our Sitegeist readers have joined our mailing list but, in case you haven't, I urge you to check out www.splatworld.tv and sign up. Every month, we draw a new list member's name at random and give away a $75 gift certificate to Amazon. If you're not on our list already, now is...

      We're very proud of the architectural rendering we do for our clients at Splat Productions. A couple of months back, we added a very talented artist to our staff. Mike Johnson is completely self-taught as a visualization artist. When he first applied to work with us, his work was so stunnin...