Craig Ernst's (craigernst) Blog

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Real Estate Agent - United Real Estate Partners, LLC - LA #0000042692



I first became an avid listener of "spoken word" audio in the late 80s, during my first summer working in sales.  Zig Ziglar, Brian Tracy, and Tom Hopkins rode around with me pretty much wherever I drove that summer and for a long time afterwards.  I’ve never forgotten Brian Tracy's excellent adv...
What if I told you that there’s one tiny tech mistake that I see smart agents make on their websites and blogs-- again and again-- that could be costing you a lost commission every month? Would you want to know what it is and how to fix it?  Here's what I'm talking about: As good bloggers and sit...
Well, the headline pretty much says it all, so let’s dive right in! 1) Specialize I firmly believe that we are quickly moving towards a time where specialization in real estate will become the rule, rather than the exception, just like it has in law, medicine, and many other professional service ...
Over the past few decades, the focus of psychological research has expanded to encompass much more than the just study of “abnormal” individuals. In fact, some of the hottest areas of psychology today (social psychology, positive psychology, and the cross-over field of behavioral economics) focus...
Whether you’ve been blogging for a couple of days or for a number of years, you’ve certainly discovered this: Blogging can be fun. Blogging can be gratifying. Blogging can be profitable. But one thing blogging is not—when it’s done right—is easy. So, here’s my question: Are you leveraging those f...
Anyone who’s ever worked in real estate knows: the little things matter. Sometimes, they matter a lot. In marketing, it’s actually the same. Big mail order companies discovered long ago that changing one word in a sales letter headline or on an order form could sometimes mean the difference of te...

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