The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
I'm so glad to receive "new comment" emails again. I've missed that all these months, and have often been late in replying because I forget to go look.But - oh the flood this morning!I assume I'm not the only one whose in-box was filled with comments from long-ago posts. I think I deleted about 5...
03/11/2023
Celebrated each year on March 8, National Proofreading Day is a reminder to strive for error-free writing.Everyone makes typos, grammar mistakes, and spelling errors, so proofreading is vital.Typos, grammar errors, and spelling mistakes make us look bad.Mistakes make us look unprofessional. Our w...
03/08/2023
Many real estate agents do struggle with grammar. And that's too bad, because grammar goofs make agents look unprofessional.Since your written words are often the first impression potential clients have of you, looking unprofessional could mean that it's the last impression.That's why I wrote A G...
02/10/2023
For the past couple of weeks,I’ve been hearing more and more about the wonders of AI (artificial intelligence). Some say you can save time and money by using AI to write your blog posts, articles, letters - and even short stories.Some also say that AI will put an end to my career - and that of ev...
02/09/2023
When you're in a business driven by appointments with other people, "empty space" between those appointments is inevitable.So - you find yourself sitting at your desk or in your car with 5 minutes, 15 minutes, or even a half hour of being "on hold." I don't know about you, but being on hold is on...
02/07/2023
When showing homes to buyers, do you tell them that you don't have any more information about a specific house than what was provided in the MLS listing?If you have not yet seen one or more of the houses you're showing, I think you should disclose that fact to the potential buyers. Here's why...Y...
02/04/2023
You've probably read articles advising you to pay attention to what the top agents in your marketplace are doing, then copy them. In some ways, that's good advice - although no one should aspire to merely be a clone!This morning's email from eleanor@kreativcopywriting.com offered a twist on that ...
01/24/2023
The price of eggs has all kinds of people in a fuss. Inflation has made everything cost more than we think it should, but eggs have outpaced the rest.Yesterday at our local store, an 18-pack was $5.59. That comes to about 31 cents per egg. A candy bar was $1.39 - about 4 times the cost of an egg....
01/16/2023
Someone wrote a book saying that everything that was important to know we learned in kindergarten. The book was mostly about having good manners, such as saying please and thank you, as I recall. So of course he and all of us should have learned it long before kindergarten, but that's irrelevant....
01/14/2023
I broke my wrist but still need to work. Typing one-handed is a bit awful.I can't get voice recognition to work properly.The words are coming out mostly wrong and when I say "correct" something it types that!Anyone have some good advice? 
12/31/2022