The Real Estate Copywriting Blog

Do you write content as a marketing tool?If so, you probably have an opinion about long copy vs. short copy. I can't tell you how many times an agent has told me they just want me to write a short agent bio for them because people won't read a whole page. It turns out that they're wrong. Perhaps ...

Every now and then I get a call from an agent who knows they need a bio, but they want to know more before they hire me to write it for them. One of the big questions is "How do you determine what to say when you write an agent bio?" In answer to that, I explain that I try to strike a balance bet...

Do you have a plan for how you'll thrive in the 2nd half of 2023? It just might be time to start plotting out the small things that will lead to great things... “Great things are not done by impulse, but by a series of small things brought together.  — Vincent Van GoghHappy planning!  

Today's e-mail brought an uplifting motivational quote - and a frightening invitation.The invitation was to sign up to receive 85,000 motivational messages - subliminally, through my computer. At first glance, that sounds fine. The idea is that if you said yes to this offer, your mind would be re...

Plenty of real estate agents have told me that they don’t mail prospecting letters because they “don’t work.”The first one was a man I worked with many, many years ago. He came into the office and saw me typing letters and asked if I was prospecting. When I said yes, he informed me that I was was...

... even though it's already Tuesday on the East coast!"Enter a room like you're supposed to be there and speak as if others need to hear you.” -Sean Stephenson  Have you ever considered what an edge you have when you simply proceed with confidence?  Its impact makes a great case for always being...

With inventory levels at historic lows, even agents who usually avoid FSBO’s and expired listings are reaching out to these sellers. Unlike most of the population, they’ve indicated that they want to sell, making them prime listing candidates.If you’re one of those agents, do be careful with your...

What could be better than trading in joy?  “When you give joy to other people, you get more joy in return. You should give a good thought to happiness that you can give out.”— Eleanor Roosevelt So think about it. Where can you drop a bit of joy today? Or tomorrow?  The more you give, the more you...

It’s amazing how such small errors can cause such big failsCall them stop signs, speed bumps, or potholes, these seemingly small errors can interrupt the flow of your messages, rendering them useless.Readers who had been nodding their heads in agreement or thinking “I didn’t know that,” will sudd...

"We cannot solve problems with the kind of thinking we employed when we came up with them.” — Albert EinsteinIt would be nice to go through life with no problems to solve, but it doesn't work that way. Perhaps if it did, we wouldn't appreciate how good things usually are.  If you're facing a prob...