The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2024
5
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Did you just close a tough sale? Did you just list a fantastic home? Did you just close out a record-breaking month? That's wonderful! Give yourself a few minutes to celebrate that success - and perhaps even give yourself a little reward. But then... then get back to work. “Take your victories,...
03/27/2024
17
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These two words are so close - and yet so far apart. What are the words? Perspective and prospective. When you mix them up, it can throw a huge stop sign in the middle of your real estate marketing message.Just in case you don't already know... Perspective is a noun with a Latin root meaning “loo...
03/23/2024
10
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Yesterday I was at Aweber posting the email that went out to my list this morning. While there I happened to glance at the list of "Monday messages" sitting there waiting to be sent.And what did I see??An ugly sight. A typo in the headline for next Monday's message. After saying thank you to the ...
03/21/2024
15
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Sometimes when you're writing you find that you've used the same word too many times. Other times you write a word and know that it is almost what you mean, but not quite.You know there must be some word that would be just a little bit better.In an article I read this morning, the writer said whe...
03/03/2024
10
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Is the real estate market still hot? Conflicting news reports sure don't tell the story, so I thought I'd ask the people who know: Real estate professionals who are out there helping buyers and sellers every day.Are there still too few homes for the buyers, or has new construction taken up the s...
03/01/2024
Rainmaker
1,769,536
1,769,536
Marte Cliff
Your real estate writer