The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Do you sell real estate in or around a small town? If so, would you be willing to talk with me about it? I'm thinking of developing a new website with resources/advice for agents who work in small towns, and I'd like to update my knowledge on the subject.My agency was in a small town (approximate...
08/13/2019
Chances are, you either suffer from sunk cost fallacy right now, or you have at some time. What the heck is it? Sunk cost fallacy is a debilitating condition that causes you to throw good money after bad.You know you have it when you…Keep advertising a listing owned by people who: • Refuse to cle...
08/10/2019
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Going through old emails, I found a poem a friend sent me last year.   It seemed worth sharing...   Just this morning, as I was about to leave the rest room at our local grocery store, a woman started to come in the door. She just stood there, looking confused. Finally she pulled her sunglasses ...
08/03/2019
This is good information to know about Manhattan - and could/should provide inspiration for dog loving agents looking for a buyer niche. How about learning all the places where dogs can live in YOUR town, along with the locations of dog parks, doggie day-care, groomers, veterinarians, etc. - then...
07/29/2019
Every morning there’s an email from Realty Times in my in-box. Most days I read the titles, then delete it. Once in a while, however, a title catches my attention, and today was one of those days. The title seemed so goofy that I had to check it out. It was: Understanding Customized Shirts as an ...
07/24/2019
Want to sharpen your writing skills and make your emails, letters, and blog posts more compelling? Then check this out... WORDS TO USE INSTEAD OF "VERY" I use "VERY" all the time... and maybe only half of column #2...Do you? Here is a short list.... But I found out - at list 147 words can be used...
07/23/2019
You may have seen me mention that I appreciate our local grocery store. From the manager down to the box boys, the employees are friendly, cheerful, and helpful.The other day my husband was in a line where a checker was training a new employee. She was showing him what to do when someone had 3 of...
07/21/2019
You know how blog post comments make you think…This morning Faye Schubert left a comment on one of my posts that made me curious. She said she’d been noticing read time given in conjunction with article titles. I’ve noticed that too. Her comment got me started wondering how many words per minute ...
07/19/2019
If only real estate schools would tell people BEFORE enrollment: Real estate is NOT an instant gratification career. It takes time and patience to build a business. It also requires a bit of expenditure on marketing. No one should start who needs a paycheck within 30 days.   Most real estate agen...
07/19/2019
When you take the time to write a blog post, a web page, a prospecting letter, or even an email, you want someone to read it. Correct?In that case, there’s something you must do.I’m not talking about creating a catchy headline or title, addressing people by the correct name, spelling correctly, o...
07/17/2019
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Marte Cliff

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