The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Do you ever give thought to your typography? Do you even know what that means? I'll admit that this is a word I have never really thought about. However - An email from Yoast yesterday emphasized the importance of typography in our on-line offerings, so I thought I'd better see what it was all ab...
05/18/2019
Anyone who has been involved with real estate for any length of time has encountered time wasters. They might be people in your office. They might be loan officers. They might be title company reps. AND - they might be people pretending to be sincere buyers or sellers. Denise's article is about b...
05/18/2019
This is important information for home buyers, so read it and share it with your clients.It could be a good tool for a young person just starting to build a credit profile, but it spells trouble for anyone eager to purchase a home in the near future. Experian Boost - Don't  Do It!        You've p...
05/16/2019
We're all aware of the telemarketers, "phishers," and other scam artists that call our telephones incessantly. Lately, about half of the bogus calls I get are coming from the Idaho area code - and some are coming from our city prefix.Because my phone rings all day with those calls I generally let...
05/11/2019
Denise Lones has created a blueprint for success for agents who wish to "own" their own geographical territory. This is farming at it's best... so read and heed! 11 Secrets to Geo Farming Success Many real estate agents utilize geographical farming to build a strong predictable lead generation sy...
05/10/2019
Wise words in a wonderful lpost - read and enjoy! This week I had to share this powerful content from a mentor of mine Jon Gordon and the author of one of my favorite books and a must read “The Energy Bus.” The words we speak matter. They help to shape the world around us. That’s why I believe we...
05/04/2019
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Margaret Rome has a wonderful idea here, so spread the word and perhaps someone (or a few someones) will come up with a fitting song. We need a Real Estate song like “I’m getting married in the morning”! We have nothing to sing the night before closing. Are there any creative members out there?  ...
05/01/2019
Several weeks ago I had a chat with an attorney who talked about problems that can come up because not all liens against a house show up on a title report.Your clients may not have the equity they think they have in their homes.She mentioned three trouble areas: The deferred balance on a Loan Mod...
04/28/2019
Never Hit “Send” Without ProofreadingOne day my mail brought a promotion for an exclusive training class for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business.The whole message was “formulatic.” It had the scarcity – onl...
04/23/2019
Among the cringe-worthy grammar errors we see every day, the misuse of “advise” ranks right up there with the misuse of “myself.”I’m seeing it more and more often, both here on Active Rain and in other articles, posts, and comments around the Internet. And every time it does make me cringe.It no ...
04/22/2019
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Marte Cliff

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