The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
Agents tell me that thanks to search functions, they have hundreds of internet buyer leads to manage. Their systems may be automatically sending those buyers information on new listings, but they feel that isn’t good enough. After all, if those buyers have been exploring several sites, it may be ...
 “The question isn't who is going to let me; it's who is going to stop me.”  — Ayn Rand  And since you can be stopped only if you allow it, the answer must be "no one!" Wishing everyone a beautiful week!Marte 
 "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." Dale Carnegie
A thought for a Monday evening...If you want to get somewhere, you have to start somewhere, so...  "Start where you are. Use what you have. Do what you can." Arthur Ashe And then - do a bit more and a bit more, and watch the momentum carry you to the next step.  And don't forget... give thanks to...
We all know that proofreading is important. We simply MUST read what we write before we send it out into the world. That goes for subject lines and headlines as well as body copy. It's SO easy to overlook those few words! Anyway... I came across some funny bloopers from writers who got themselves...
I will admit to being an unsophisticated old country girl. So perhaps that is the reason why this question I found on LinkedIn has me baffled.What the heck are they saying here? Can someone explain it? Or answer it? What do you do if your innovative contributions on your resume need quantifiable ...
You may have heard that Google and some others are frowning on AI content. If you fill your site with it, your search engine ranking will plummet. And... Google (and others) believe that they can tell the difference between human writing and AI writing.Part of it is the fact that nothing AI write...
I like to start each day with puzzles and games. Two of my neighbors join me in playing Brain Candy and the various trivia questions that pop into my inbox during the day. One of them also plays "Connections" with me, but I'm all alone in doing the "free part" of the New York Times Spelling Bee. ...
A real estate ad on the radio made me stop and wonder if anyone would consider the high price of homes a good reason to sell.The agent on the radio was being "interviewed" and was asked "Is now a good time to sell?" He replied that yes, it's always a good time to sell, but it's especially good ri...
...there's a place for them. I do enjoy doing the Merriam-Webster vocabulary quizzes. Sometimes I learn new words, learn the origin of common words, or learn the names of uncommon objects or animals. However, an informative or persuasive article is not the place to practice your vocabulary skills...