RECENT BLOG POSTS
Most real estate agents have a website.  Some have a good website.  But few have a great website - one that actually works to build their brand and (most importantly!) generate leads. So how do you build a great real estate website?  In this and the blog that will follow next week, we'll outline ...
07/11/2011
Being relevant in your real estate marketing means delivering the kind of information your customers want.  Sounds simple, right?  Really, it is. Yet so few people - from real estate agents and other entrepreneurs to medium-sized businesses all the way up to the Madison Avenue giants - don't do i...
06/01/2011
One important key to success in real estate marketing is branding. The average real estate agent closes 2 deals a month.  But if you market yourself with a unique and consistent brand, you can stand out from the crowd of agents and far outdo that 2-deal-a-month average.  Indeed, you can make a gr...
05/26/2011
The mobile market is and will continue growing at an extraordinary pace, statistics say.  The rise of the Smartphone (the hardware) and the app (the software) make it easy for you to become a mobile marketer - and we can help show you how.   Smartphones and their apps give convenience and "quick ...
05/18/2011
Part of being successful with social media is having the right tools.  (After all, a five-star chef doesn't stir his pots with splintered wooden spoons.)  This year, the two must-have tech tools for social media success are the iPad and a Smartphone (like an iPhone or Droid). iPad The iPad combin...
05/16/2011
Get ready for the rise of the Smartphones! By the end of 2011, 40% of Americans will be carrying a Smartphone.  It’s easy to see why – they offer incredibly advanced, computer-like capabilities.  For real estate agents, a Smartphone makes doing business on the go easy (which is important because...
05/11/2011
This blog post is so good -- and so relevant to me personally right now - I just had to "re-blog" it (with Sheri's permission, of course). Enjoy! I coach a lot of new business owners-many of them are women-and most of them have a common struggle. They have a spouse that gets stressed about the am...
05/10/2011
It’s an old real estate marketing standby – it works in direct mail marketing, advertising, and on the web. You can even put it to use in your blogs and articles. It’s AIDA, and it stands for Attention, Interest, Desire, and Action. AIDA refers to the psychological process you must take your pros...
05/04/2011
"What are you doing?" That's the question you'll read every time you log in to Twitter. It's a throwback to how people first used the "microblogging" service when it was launched in 2006 - to write short messages about, yes, what they were doing. Today, Twitter is so much more. About 6 million pe...
05/02/2011
In Vlogging for Real Estate Agents Part I: Getting Started we talked about what a vlog (or video log) is, how it helps real estate agents be more successful, and how to set up your vlog. But picking a topic to vlog about can be the most challenging part! Below is a list of great vlogging topics a...
04/27/2011
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