RECENT BLOG POSTS
Real estate professionals don't have the luxury of hours to spend business planning. But, all of us know we should do it: make a business plan. In fact, with things changing so fast, it's more important than ever. Having helped thousands of managers, owners, and agents create plans, I've found a...
10/24/2009
I just read a blog where the agent proudly stated he sold a home without ever meeting the clients. Boy, did the agents love that one! They congratulated him on using technology, on getting the sale wrapped up without showing the home--on and on. The guy stated that this was the future of real est...
08/06/2009
Warning: If you don't like straight talk, quit reading right now, and stay happy! Or, keep reading, and improve our industry...... Below: Vote on whether you think companies/managers should have performance standards (get rid of the deadwood, encourage the good producers) Why Few Standards in the...
05/15/2009
A friend of mine told me that trust is established by making a promise and keeping it. Yet, so many real estate agents just don't call/email that client or potential client back. How come? Well, agents tell me that 'they don't have anything to say'. 'They are busy'. 'The client should wait'. 'It ...
02/19/2009
Do You Display Those 6 Attributes of Value-Added Service? Carla Cross, CRB, MA New Threats to Your Commissions Demand You Prove your Value Agents have several threats to their...
10/24/2008
Awhile back, I published a blog of a list of what I had observed were “The Ten Dumbest Things Agents do in Challenging Markets.” Brokers all over Canada and the US emailed me for me for permission to reprint that list. They emailed me with more dumbest things. (For that blog, email me at Carla@ca...
09/29/2008
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I’ve been doing extensive consulting work with companies to help them get productive again in this challenging market. Rather than let the company stand still and get hit hard by the plummeting market, I’m providing them systems and coaching to get everyone into action with purpose. So, what does...
09/29/2008
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Lately, I’ve been doing intensive work with companies helping agents get back on their feet in this market. I just finished interviewing 30 struggling agents. What I found was that they had convinced themselves they were ‘down and out’, and were doing nothing on their own to pull themselves up. S...
09/29/2008
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I’m not talking about the commission splits. I’m talking about a much more significant contribution. You’re a new member of your organization. Has the organization asked anything of you? It should, if there is pride in belonging to the organization. Surprisingly, though, today many companies eith...
06/26/2008
In these challenging markets, much of my work has been with management teams, designing actins that move their offices into profitability. I’ve identified three strategies that managers are failing to implement that cause them to go into the red. The most glaring mistake I see managers making is ...
06/26/2008
Rainer
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Carla Cross
Carla Cross Seminars, Inc. - Real Estate Coach
Real Estate Resources
Is relationship-building dead? Is the world of real estate sales heading in the direction of pure technology? Iin this provocative post, Carla Cross explores the danger in 'going tech'. She explains why the 'technology worker' makes less money (or loses his job), and how the real estate industry needs to act now to preserve commissions.
What is the point of sales? Is it to get the deal done? Is it to form relationships? Is it to prove you are a licensed agent? All these compelling questions are answered in this blog post--which raises lots of opinions from ActiveRain bloggers!