Recently I wrote about the importance of NOT using certain keywords when marketing real estate listings. There is one exception to this. SHORT SALE. Two dirty little words Realtors hate to see pop up in the remarks of a real estate listing. However, the circumstances of the sale must be noted.
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02/26/2010
I couldn't believe my eyes the other day as I was perusing the realtor.com website and viewing out of state homes for sale. As a Realtor, shopping as a consumer, I am amazed at the comments I see when viewing listing information. The comment that caught my eye was THIS PRICE IS FIRM. ...Really
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02/20/2010
If it looks and feels like decades of comfortable living - it probably is. The house is dated and the carpet is worn but this was once somebody's home. Don't laugh at the decor and furnishings - the same harvest gold color scheme as the kitchen appliances. This was once THE style along with t
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02/15/2010
I unlocked the door and opened it just a crack. Suddenly, I was overcome by the aroma. The seller had prepared the Sunday dinner. It was a cold winter day, the kind where we just want to curl up by the fire with a blanket and look forward to comfort food. But, this seller had to leave the hous
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02/06/2010
Last year when I joined the team of Houlihan Lawrence agents I had no way of knowing that 2009 would present me with so many personal challenges. As my mother's health started to rapidly decline back in June, the other agents at my firm were there to assist me. I spent 3 months back home last su
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02/05/2010
