On March 3rd, I blogged about using home warranties the same way second hand car dealerships do, especially for high end vehicles. I even coined the phrase Certified Pre-Owned and asked my readers to recall Philip Bosco's smooth voice enticing you to consider a Certified Pre-Owned Lexus... I exp
...
05/19/2008
Home Staging Secret:- Marketing to Gen X and Y is NOT about speaking ebonics! It's just like staging itself; it's about recognizing the "preferred settings" in their lifestyle and making home buying fit into that particular paradigm. Here are 7 tips to help you hip up... or zizz it, as my 16 ye
...
05/14/2008
Hi friends, please join me in congratulating our own Kathy Passarette, who steps out in the news with one of the least appreciated or understood marketing tactics -- PR at the local level!! The picture will take you to the article or this link -- http://www.longislandexchange.com/press/ Congrats,
...
05/12/2008
WARNING! There are no answers in this posting... only questions. Guys, I need advice. There are a lot of things about eMarketing I don't understand yet. If you all have written answers to these in your own blog postings, please could you add the link in your answer. I'd be hugely grateful...
...
05/10/2008
Rehabbers are those folks that buy a distressed property (usually a foreclosure, but it can be any number of other situations), fix it up and then rent it. Sometimes, they'll sell, more often they prefer to rent - they like the drip income, as I understand it. They also refinance as soon as they
...
05/07/2008
Water wars started this morning; we had a pair of hooded pimply boys cowering by the garage with vast SuperSoakers at 6:30 a.m.Strawberry Festival is this afternoon; cars, kids and inflatables were gathering as I chased off the WaterBoys.Despite all these summery activities, I'm still offering Sp
...
05/06/2008
Here's a fun one - I believe you can click the picture for the show...If not, here's a link: - http://tinyurl.com/6xkxmx. I'd put it into an RES, but there are so many pictures and each one is fun to pour over. I haven't tagged the photos with explanations nor done the opening copy
...
04/30/2008
As you think about expanding your business - There's raising fees - hiring another person - doing more jobs to make it up in volume -How you can duplicate yourself? How to expand your income producing activity without adding days of the week, hours in the day, or simply cloning? (After all, we
...
04/22/2008
Here are some interesting stats on how most business folks say they prefer to receive information and marketing using custom content. Soooo, those of you who use Melissa Marro's newsletter service - kudos!! You're already providing what roughly 70% of business people say is the way they prefer t
...
04/16/2008
While contributing to an article on "how to sell a house more quickly in a down real estate market by sprucing it up to specifically appeal to pet owners" a big idea came to me. We are always trying to suggest that houses can be all things to all people - creatiing the most appealing home in t
...
04/11/2008