Here's a neat book from an internet guru (and pediatric heart surgeon) that I follow -- Did I mention that's it's FREE!! http://chdinfo.com/passion.pdf Who couldn't use a little more passion in their work?
09/08/2008
Back in March, I posted a 2-part blog on 9 tips to compete with new construction. Part 1 and Part 2 (This was after studying the reports, comments and PR around the Home Builder’s Show in Florida.) Yesterday, my husband shared an article from ‘The Bottom Line’, where they had interviewed Kermit
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09/07/2008
There was a house I worked on in June. It came on real late, so we were all most anxious that the thing get seen by every relo coming through. (We have no summer market here; everyone's away. Relos are it.) It's sold now. In 84 days for $1.2 million and change. The clincher? A $5,000 shoppi
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08/21/2008
House sitting might appear to be free staging... live staging, even! But can it really work? Sure the seller/builder gets free furniture and a free, LIVE demo of lifestyle for his (her) potential buyers, but does it work? It can't work for all vacants can it? Surely, if the home's biggest asset
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08/13/2008
Thanks to Joe Ferrara for his constantly amusing, insightful and useful information on Sellsius. Here's a fav photo of his http://blog.sellsiusrealestate.com/marketing-tips/green-photo-of-the-day/2008/08/05/7655/ Isn't this the ulitmate stagers' spin on "bringing a back yard "i
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08/06/2008
Catching up with photos, slide shows, general marketing, etc. This was "the little house that did!" Trading promptly in 23 days, for full asking price. Realtor was so pleased; homeowners are delightful people who deserved this win. All this in July, which is our quietest month for home staging
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07/29/2008
Everyone now and again, a stager gets to work on a marvelous home with dramatic detail, wonderful view, perfect light, everything great. This was such a home. A designer had been in, years back, and now the realtor just wanted a few tweaks to buff up this grande dame: from the "hill" section of
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07/27/2008
Background It was my 50th birthday and we had to go somewhere: Nick had gone golfing in Scotland for a week for his, so we needed to do something for mine. I quite fancied a trip to Machu Pichu in Peru, and found a package that would put us on the mountain on the day, but it was with my college
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07/23/2008
Seth Godin's blog today raises an interesting point, particularly for stagers and realtors - http://sethgodin.typepad.com/seths_blog/2008/07/are-they-ready.html It's about delivering a message when the person is ready to listen, so that they actually hear it. So often, we beg realtors to let us
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07/22/2008
In a sudden, lovely flurry of activity over the last 4 days, one gig went as follows:- I was called in to do an hour's worth of rearranging and consultation for a house that had been on the market a while. There had been an offer. A low one. The seller had been offended and though negotiation
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07/21/2008