My quote of the month: - "The only reason a great many American families don't own an elephant is that they have never been offered an elephant for no money down and easy monthly payments." Mad Magazine, with a few tweaks
01/16/2008
I sent out my newsletter this morning, with a redux of one of my blogs and then a series of tips on "Winter Listings" (courtesy of Melissa Marro's First Impressions' Membership service.) Among a volley of warm feedback (and a referral, wahoo!), I received this message f
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01/16/2008
AssumptionsA Stager's job is to help the homeowner sell their home?They do this by "styling" and merchandising the place so as to appeal to the widest group of potential buyers?Their sphere of influence/responsibility ends with the perimeter of the property?Yes? Do we agree so far? What do you t
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01/07/2008
The more I see in this current market, the more I think my number of 10% is true.If you expect to get $400,000 of equity out of your house, I think you should be prepared to invest at least $40K in upgrades to justify the number. Let me be clear - I'm not saying $40K gets you back $400K. No-o-o
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01/07/2008
ASHSR Northern NJ Chapter Launch MeetingHost: Sarah DuHaimeLocation: Atlanta Bread Company1705 Route 10, Morris Plains, NJ View Map When: Wednesday, January 9, 9:30amPhone: 973-627-7900The American Society of Home Stagers and Redesigners (ASHSR) invites you to attend the Introductory Meeting for
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01/06/2008
We have discussed this issue many times before, but given the following case study from a consult this week, it obviously bears repeating.Consider this $3 "million baby" in one of the fancier Wall Street suburbs around here - The Foyer --- or Rotunda --- or Reception Room --- it's th
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01/06/2008