We've heard of niche marketing, target markeing event marketing, live marketing, blog marketing, cause related marketing...what about sense marketing? Here's what I'm thinking:-- Home staging works. We know this. Why does it work? Lots of reasons - it illustrates lifestyle, demonstrates spac
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05/24/2008
On March 3rd, I blogged about using home warranties the same way second hand car dealerships do, especially for high end vehicles. I even coined the phrase Certified Pre-Owned and asked my readers to recall Philip Bosco's smooth voice enticing you to consider a Certified Pre-Owned Lexus... I exp
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05/19/2008
Home Staging Secret:- Marketing to Gen X and Y is NOT about speaking ebonics! It's just like staging itself; it's about recognizing the "preferred settings" in their lifestyle and making home buying fit into that particular paradigm. Here are 7 tips to help you hip up... or zizz it, as my 16 ye
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05/14/2008
Hi friends, please join me in congratulating our own Kathy Passarette, who steps out in the news with one of the least appreciated or understood marketing tactics -- PR at the local level!! The picture will take you to the article or this link -- http://www.longislandexchange.com/press/ Congrats,
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05/12/2008
WARNING! There are no answers in this posting... only questions. Guys, I need advice. There are a lot of things about eMarketing I don't understand yet. If you all have written answers to these in your own blog postings, please could you add the link in your answer. I'd be hugely grateful...
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05/10/2008
Rehabbers are those folks that buy a distressed property (usually a foreclosure, but it can be any number of other situations), fix it up and then rent it. Sometimes, they'll sell, more often they prefer to rent - they like the drip income, as I understand it. They also refinance as soon as they
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05/07/2008
Water wars started this morning; we had a pair of hooded pimply boys cowering by the garage with vast SuperSoakers at 6:30 a.m.Strawberry Festival is this afternoon; cars, kids and inflatables were gathering as I chased off the WaterBoys.Despite all these summery activities, I'm still offering Sp
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05/06/2008
