Mortgage & Real Estate Marketing

Twitter is becoming the Google of the real-time web. In fact, I am often monitoring several real-time search terms at any given time. You should learn to do the same. Not only will it give you real-time insight into what is happening in your local real estate market, but it will put you on alerts...

Wouldn't it be great to get hundreds of real estate marketing and training courses for free. Many have already spend hundreds and even thousands on "secrets" ebooks, DVDs, and workshops, but I might have found something even more valuable. Looking around for great resources to help Realtors succe...

Whether you have a personal blog or are managing content for a big real estate portal your primary objective should be helping people buy homes. That very simply means answering some basic questions about homes for sale, quality of the community, and most importantly--"Can I afford it?"I can't te...

There are very few great real estate blogs on the Web. But, what does "great" really mean? For most that use the term it probably refers to the appearance, traffic, or lively industry banter in the comments section. I challenge you to change your definition. Start making "great" mean I actually g...

Wow! Ben Bernanke knows how to give the market a jolt--give it (nearly) free money. I have been talking to a lot of my mortgage and real estate friends and clients and they confirm that there shops are hopping with inquiries, showings, and applications. Which brings most of us back to an old (oh,...

No sooner did I publish my 10 Killer Steps to Build a Killer Twitter Community than I see a great example by Duct Tape Marketing. So, go read the post, look through the comments for interesting people to follow, and then leave your own comment and Twitter ID to build your community. Here is anoth...

Twitter is certainly one of the hottest things in the real estate and mortgage industry. Twitter is becoming the hotline for getting the latest real estate news, marketing tips, building relationships, and most importantly engaging customers. If you have figured it out yet, not sure where to star...

The Internet is quickly becoming the de facto authoritative source of record. It is your resume, your reputation, your credibility, and your performance. If you are interested in future success you had better own your namespace. That begins with personal branding and I am going to show you how to...

Blogging is simple way to boost sales. If you design your blog to be an open invitation into your business you will immediately accomplish two of the main ingredients to a sale--trust and accountability.Blogging brings your customer into your business--not the lobby, but the chair next to your de...

Can you believe that the Treasury is actually considering a plan to force mortgage rates down to 4.5 percent? That is incredible news for real estate and mortgage brokers everywhere--assuming your clients know about it. Millions of homeowners and new home buyers are sitting on the sidelines waiti...