Bea Fields's (beafields) Blog

I want to start this post by saying that, as with all demographics, not all Generation Y home buyers are going to want the following list in a home.  But, the trends with this age group seems to be leaning in the  direction  for certain amenities and features when buying or renting a home. I also...

To start this article, I want to state a disclaimer!  I am NOT a real estate broker.  My only connection to real estate is my history of selling four homes and being married to a commercial real estate man and coaching and training real estate brokers on marketing, leadership and Generation Y. Bu...

During a down economy, painful changes become a way of life.  Avoiding pain isn’t an option.  I know, because I ‘ve coached over 1000 top executives who wanted to bury their heads in the sand and and ignore the agony of their situations.  In the end, the attempt to avoid pain just creates more pr...

At the end of 2006, I had the pleasure (those who watched me said it was one of my life’s greatest pains) of writing my first book:  Millennial Leaders.  As with all new book authors, I set out to travel around the country to speak on the topic of Generation Y, their views of the world and “how t...

Generation Y.  You’ve heard that they don’t watch TV, and you’ve probably been told that they don’t read that much.  Your research tells you that you can’t target them through MTV anymore, and you certainly can’t tell Gen Y what is cool.  So how do you reach these 71 million “Millennials” that sp...