Ashley Whittenberger's (ashleywhitt) Blog

SEATING IS LIMTED, RSVP to: jonathan.creath@sothebysrealty.com    This 3-hour course is like no other staging course. It is written just for Realtors by real estate packaging, marketing and staging expert, Ashley Whittenberger. You will walk away with:   The confidence to give educated advice to...

Did anyone else see Nate Berkus on Oprah today? A quick re-cap: Nate said "True creativitity is born from things like this." (Meaning designing on NO budget using things you already have.) He admitted that this was one of the biggest design challenges he's ever faced. After the last makeover, he ...

For those of you who know me and little about the training, events and resources we offer through The Interiority Complex University, you've probably already heard about our popular course called The Secrets of Staging to Sell. This is course which I wrote about a year and half ago (and have twee...

For those of you who know me and little about the training, events and resources we offer through The Interiority Complex University, you've probably already heard about our popular course called The Secrets of Staging to Sell. This is course which I wrote about a year and half ago (and have twee...

I'm contacted regularly by people who are interested in our training programs as they wish to launch a career in home staging. Because the core focus of our training products and programs are for helping existing staging, interior design and decorating business owners increase their revenues and...

... is EXACTLY when they need to hire a stager. An expert in real estate staging can help even the most cash poor sellers. As long as the homeowner has an open mind and is willing to invest a little time and elbow grease, a good stager can help sellers stretch their limited funds, time and energy...

I've just returned from Stager's List Expo in Orlando, Florida, and once again, I had an incredible time meeting other stagers from across the country. The experience of learning, commiserating, motivating and being motivated by each and every attendee and presenter was priceless. From the newest...

We've finally had a chance to create Part I of a survey for stagers. There were SO many wonderful questions, that we are going to have to break the surveys up into sections. For Part I of the survey, we focused on the areas in which there was the most interest and questions. I hope you have a cha...

...what would you ask? If you could ask any professional stager, any question, what would you ask? It's hard to ask your local-area stagers who may be viewed as competition things like, "How much do you charge for a consultation?" or "What's your marketing secret?" It's equally as difficult to me...

I'm curious, and want to hear from other stagers... do you ever find yourself asking "How much do I charge?" Do you sometimes pull a number out of the sky when creating a bid or proposal, or do you have a tried and true formula? Or a little of both? I know when I started my business 7 years ago, ...