Ashley Whittenberger's (ashleywhitt) Blog

The Secrets of Staging to Sell 3 Hours MCE Course #03-00-060-7051 Provider # 0596     About the course: Do you know how to effectively communicate homestaging strategies and statistics to your sellers? It's one thing to know how to get a listing, it's another to be able to position yourself as an...

We are having a paint color dilemma with a property we're staging. Client has no budget to paint. Do you think they could get away with leaving this dining room color? It's an attractive dining room, though, there's no doubt this color may not appeal to the masses. On the otherhand, the neighborh...

Interesting read today in Realtor Magazine online... http://www.realtor.org/RMODaily.nsf/pages/News2009073002?OpenDocumentI personally think virtual staging can be very effective marketing tool. In fact, I wish I had it as a tool when I sold new homes many years ago. I used to use good old fashio...

I just happened across the website of a designer/stager today and saw something that I found a bit surprising. In her gallery of photos, she highlighted a photo of a kitchen redesign she completed for a home that was having trouble selling. In her verbiage, she said "The client was told by her re...

Hi Active Rainers -- I just wanted to let you all know that we've created a scholarship program for The Interiority Complex University and we are now taking applications. Though we strive to keep our courses extremely affordable, we realize for many who are struggling to keep their doors open or ...

Just some pics from a decorating to dwell project we recently did. I don't know what was more fun... spec-ing out Vahallan Papers for this client, or making a collage of the before and afters...     Of course, wouldn't recommend investing in wallcoverings for staging to sell, but to dwell, heck y...

Did you know? Consumers today are using scent to decorate, adding an individual touch that represents their personality and tastes. Companies are branding scent to create an emotional connection with the brand, evoking a mood or memory, so why shouldn't homesellers do the same? Here are a few int...

I have been on the go, go, go since returning from Houston and sadly, have not even had a chance to blog about the fun event in Houston, or the upcoming event in July, but since Chris did the work for me, I thought I would re-blog! So...don't forget about Stager's List Dublin/SF East Bay Area on ...

I thought I would share an interview I recently conducted with Shell Brodnax, President and Founder of the Real Estate Staging Association. Shell coined the term "Networking Volunteerism" and lends some great networking tips in this one-hour interview. My big take away from the interview was when...

MCE EVENT ANNOUNCEMENT: Join Ashley Whittenberger, Staging Expert, Trainer and President of the Texas State Chapter of the Real Estate Staging Association for an informative TREC-Approved MCE course (3-credit hours) that will change the way you do business, for the better.   Don't miss the opport...