It's tempting to think that you can simply choose a website template, then sit back and let the leads roll in. Here are some easy things you can do to improve your real estate website: Know your target audience.  Chances are your primary target audience is Buyers and Sellers.  Ponder this for a m...
Every once in a while I find a business book that's actually readable - and inspiring. "Different: Escaping the Competitive Herd" is one of these readable and inspiring books, and so I want to share it with you.   Author Young Me Moon is a professor at Harvard Business School where she teaches i...
Picking a great domain name seems like such a simple thing, but these three tips are invaluable.  I often talk to agents and brokers who are getting started with a new real estate website. I tell them that they should choose a domain name that is: Easy to SAY Easy to SPELL Easy to REMEMBER Of cou...
Have you heard that Google ignores meta tags? It’s not true. First, what exactly are meta tags? Meta tags (a.k.a. meta elements) are bits of HTML code which can be added to almost any web page to provide information about the page. You can’t see the meta tags when you look at a web page, unless y...

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