Find Real Estate Blog Posts
Real Estate Technology & Tools
about 8 hours ago
Consumers Decide on Competence Before They Decide on Contact
Consumers Decide on Competence Before They Decide on ContactConsumers do not begin their evaluation of an agent when they make contact.They begin it the moment ...
The Research Phase: Where Agent Selection Actually Happens
The Research Phase: Where Agent Selection Actually Happens Most agents believe selection happens after a form is submitted.It does not.Agent selection happens q ...
Real Estate Technology & Tools
2 days ago
How Consumers Quietly Evaluate Agents Before Reaching Out
How Consumers Quietly Evaluate Agents Before Reaching OutMost agents believe the evaluation begins when the phone rings.It does not.Consumers evaluate long befo ...
Real Estate Technology & Tools
3 days ago
"Humaneering" What I Learned About AI
ActiveRain has benefitted over the years from Dr. Paula McDonald sharing her ideas and vision. The post below is no exception.I suggest you read some other post ...
Real Estate Technology & Tools
3 days ago
How Instant Engagement Replaces Form-Based Lead Systems Entirely
How Instant Engagement Replaces Form-Based Lead Systems EntirelyForm-based lead systems were built for data capture.They were never built for listing conversion ...
Real Estate Technology & Tools
4 days ago
Lead Volume Is a Weak Metric When Engagement Is Delayed
Lead Volume Is a Weak Metric When Engagement Is DelayedThe real estate industry was trained to celebrate volume.More forms. More names. More entries inside a CR ...
Real Estate Technology & Tools
5 days ago
Why Consumers Avoid Forms and Agents Pay the Price
Why Consumers Avoid Forms and Agents Pay the PriceConsumers are not avoiding agents.They are avoiding forms.The modern buyer or seller does not hesitate because ...
Real Estate Technology & Tools
6 days ago
The Hidden Cost of IDX Forms: Lost Control at the First Interaction
The Hidden Cost of IDX Forms: Lost Control at the First InteractionIDX forms were designed to capture contact details. They were not designed to create trust.Th ...
Real Estate Technology & Tools
7 days ago
Essential Tools and Technology for Real Estate Agents
In today's fast-paced and competitive real estate market, having the right tools and technology at your disposal is crucial for success. From data generation to ...